Vocabulary blog - Marketing

Hi everyone!

There are many words you can learn from reading advertisement or sale promotional materials. Have a look at these words which commonly used in Marketing

Marketing
• commercial (n.)

- a radio or television advertisement (e.g. There are too many TV commercials during the intervals of the talk show.)

• consumer (n.)

- a person who buys goods or uses services (e.g. Consumer demand should be taken into account when creating new products.)

• endorse (v.)

- to declare that you use or support a particular product (e.g. Big brands usually have celebrities to endorse their products in advertisements.)

• flagship (n.)

- the most important product, service, building, etc. that an organisation owns (e.g. Our flagship store is in Paris.)

• gimmick (n.)

- an unusual trick used to persuade people to buy something (e.g. Some companies use gimmicks in their advertisement s to attract consumers.)

• giveaway (n.)

- free stuff given for free along with sold products (e.g. I bought this shampoo because I wanted the giveaway that came with it.)

• launch (v./n.)

- to make a product available on the market (e.g. The new model is expected to be fully launched at the end of the month.)

- the process of introducing a new product (e.g. The product launch of the new model was very successful.)

• merchandise (n.)

- goods that are bought or sold (e.g. The merchandise should arrive at the destination within 7 days.)

• strategy (n.)

- the process of planning something (e.g. Effective strategies have been implemented to increase sales.)

• subliminal (adj.)

- affecting your mind unconsciously  (e.g. The public has been influenced by subliminal advertising that makes them want to buy products.)

Easy, right? Keep learning new words and you will definitely improve your vocabulary which will land you a better score in the test! See you again with some more words. Bye!